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Email List Hygiene: How to Build a Clean Email List

Email List Hygiene: How to Build a Clean Email List

Xia Ouy1097 17-Jun-2019

Your email list is the economic basis of your business. An email list generated by voluntary subscription is the simplest, most direct, and most effective way to communicate with your fans and subscribers. They most likely end up being your customer. That's why you need to scrub your email list with well-known email verifiers, as it will protect your domain reputation.
 

One of the biggest mistakes made by a new online businessman is not to try to build from the start a list of subscribers to send them a newsletter or electronic newsletter.

If you plan to sell something on your blog or website, then you should know your mailing list. It should be your primary revenue source.

On the other hand, an email list is something you can take wherever you go and saves you from many problems. For example, when your site stopped working due to server problems, communication with the subscribers will not interrupt thanks to the newsletter.

For many people, a list of subscribers is the economic basis of the business.

How to Start a Mailing List in 4 Steps

The email lists allow you to maintain contact with potential clients. You provide content and news them regularly. You may generate trust and credibility, two essential assets to do business.

Bloggers, content editors, webmasters, etc. recognize that the email list is one of their most valuable assets. Still many do not have it. I wonder what the reasons are! Since starting a list is not that difficult.

If you have a new company on the Internet, it may not be clear to you why an email list is one of the most valuable assets. You can count on growing your business online.

So, I will try to clarify briefly why it is so important to have a list (s) of mail. On the Internet there is an expression: 'the money is in the lists (of mail)'.

The mailing lists allow you to maintain contact with potential clients. You offer them regularly (via a newsletter) through the contents; can generate trust and credibility, two essential assets to do business.

4 Steps to Start an Email List :

1. Get a reliable email marketing provider

Although there are several systems to build your list server, I do not recommend it.

Be sure to clean your email list as well before uploading it to your preferred email marketing software. We recommend email cleaning and email validation service like Email Verify.

A key aspect of having and managing a mailing list is to make sure that your subscribers receive your emails. If you use your server, suddenly you will find that many Internet providers block you for suspected spam, even if your subscribers are genuine.

And that problem has no solution. Because your subscribers will not take the trouble to contact their respective Internet providers to manually remove you from the list of suspects.

When your list grows then you have to move it to a company specialized in email listing. If your business is serious, start the list correctly, with a specialized company. You will have to invest some money monthly. But are we not talking about making money?

2. Create an incentive for people to subscribe to your list

People worry more and more about their privacy. They are reluctant to leave their data just like that. In other words, you must offer an inventive way to obtain the subscription: an eBook, report, template, tutorial, etc.

The offer must be related to the content of your website to attract the right people. You have to think about attracting the right target of entry. Otherwise, your list may grow very quickly and your management costs too. But the list will not do you any good.

3. Locate the subscription form on your website or blog

Once you have your email marketing provider you can create your subscription form by entering provider. In general, the process is very simple. You will have several templates to choose from. A list of fields is available to ask for information. Once you have inherited the form, you copy the HTML code and paste it into your site.

Locate the form in a very visible place; you can also put different options on the same website. For example, the form and a link to it at the bottom of each article invite people to subscribe.

A recommendation, of the entrance, asks only the essential information, to the people. It does not like they request any personal data from them.

4. Write several follow-up messages

Once your list begins to be populated with subscribers, you have a simple task ahead of you. You have to build a solid relationship with them. And the easiest way to achieve this is by regularly sending them useful content.

Virtually all email marketing providers provide email management tools in the form of messages. They are automatically sent to the list at pre-set intervals for you.

My recommendation is that you start by sending a welcome message when someone subscribes to your list. Then 2 or 3 days later send another useful content. Never start with promotions of your products and/or services. First, deliver useful content to start generating credibility.

Conclusions

With these 4 simple steps, you can start to develop an Email List. It will help you to grow your business. If you are looking for more software that helps your business grow be sure to take a look at the point. Your one-stop-shop for software reviews and in-depth pro insights


Updated 02-May-2023

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